Question: Why are my affiliates asking for brandable reports? How am I supposed to manage that?

Dear Affiliate Manager,

What tools are you providing to your affiliates? If it’s just a standard button or text link, you’re only doing half your job. Not only is it less productive for you to have a group of affiliates half-interested in promoting your product, but it’s just irresponsible to have an affiliate program without helping your affiliates to make money.

You heard me. I’m sick and tired of it and I’m speaking my mind.

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Question: Why aren’t my affiliates promoting my affiliate program? And, how do I get more to sign up?

Dear Affiliate Manager:

I can tell you in a heartbeat whether or not your affiliate program is attracting loyal, motivated affiliates. It’s easy. Just put yourself in your affiliate’s shoes. If you’re not creating loyalty in your affiliates, they’re going to look for a better program to promote, and you’ll be left in the dust.

Now that I’ve got your attention, let’s go through some key components of making your affiliate program attractive to affiliates, so they don’t start shopping around.

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