The buzz word of the decade has to be social networking. If you have never heard of Facebook, you must have been living on the planet Mars for the last several years. And, chances are, if there are people on Mars they have even heard of it!

Not only are these social networking sites a great place for old high school chums to find one another, but they are also a fantastic way for you to get your marketing message out to thousands of people at one time.

Here are some ways that you can use social networking to generate traffic to your website:

Do not join social networking sites as a way to sell yourself or your product. If you come off as a salesperson, people will shut down and never hear your message. People do not like to feel like you are selling to them because it appears you do not care at all about them and their needs.

Find groups that match up with the niches you are working in. This may mean that you need more than one user name so that you do not appear to be working in dozens of niches. Again, the idea is to not appear to be just another salesperson. So, if you are working in the baby products niche, you might want to get involved in a new mommies group and start making some friends there.

Certainly, you can buy advertising space on these social networking sites as a way of bringing in more traffic. The costs vary depending on what you want and which network it is, but many marketers report great results using advertising space.

Start your own group! This is an often overlooked tip that can bring you a lot of extra income. You can create your own group around your niche, and the great part is that you control the group. So, you can do a bit more marketing with your own group and it is really similar to having another list that you can use for your marketing efforts.

Put a link in your profile. You should have a link on your profile which leads back to your site. Not only can this bring traffic, but it will also provide a high PR backlink to your site. Plus, it serves as a reminder to your list of friends that they need to visit your website.

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